Originally intended to study law, but in his early twenties he decided to indulge his creative side and study photography. He went on to assist a number of high-profile photographers including Kevin Mackintosh and Marco Grob, a job that took him all over the world, including New York, Los Angeles and Sydney.
He currently shoots for all the leading South African magazines, including, Elle, Marie Claire and Cosmopolitan. He is also working on a book of Polaroids, due for publication in July 2012. Ulrich is represented by Supernova creative management.